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The Sales Funnel For Effective Online Marketing

Apr 26

Since ancient times sales funnels have always been a part of marketing and traditional business. It seems like the topic of funnels in online-based businesses is becoming more and more common.

The truth is that people want to learn more about this strategy for marketing and the best way to implement it in their marketing efforts on the internet. If you would like to know something more about sales funnels for effective Internet marketing, I encourage you to continue reading.


The Sales Funnel: What exactly is it?

A marketing funnel isn't an actual funnel. The term, "funnel", is used to visualize and explain the entire sales process. Because it uses a wide entry way for potential customers "Unqualified prospects" on the top, and an even smaller opening for converted sales at the bottom the funnel can be a precise comparison.


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These are what we call "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products, but have not been contacted by you before. You'll have many offers and sales activities in the future, and you'll also have customers who have purchased your product or service.

A lead generation funnel's effectiveness is also due to the ability to track the activities of your customers at various stages of the expanded sales process. It's possible to predict the potential number of customers through the sales funnel by being aware of the number of qualified prospects at each stage of the process.

The sales funnel lets you to determine where your sales process is not working and where it is succeeding. It also helps to determine if your marketing campaign is not reaching the right customers. This data will help you determine where your goal should be and how you can keep sales at the right amount. It is used to monitor and manage the sales process of customers.

The Sales Funnel Top or Front - End

Your top sales funnel is your most active and important area in your process. It requires constant testing. You'll discover virtually limitless front-end strategies limited only by your imagination and resources.

The front-end goal is to get new customers and then convert them into buyers.

When a potential customer decides to sign up for your offering, they are "qualified". This is the stage in the sales funnel where the prospective customer or "Unqualified prospect" becomes a qualified leads due to the actions they've taken that show that they are interested enough to buy your product.

To make your front-end effective it is essential to drive targeted traffic towards your website, blog or squeeze page blog. PPC adverts, articles marketing PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all excellent sources.

You'll find that there are numerous tools to "qualify" the "Unqualified prospect". One of the most effective methods to determine the quality of prospects is by creating an online squeeze page. This allows you provide something valuable to your product which users can receive for free, or at a substantially lower cost, in exchange for their name and email. Products included include newsletters, video ebooks, email courses, eBooks and related reports.

We can see that the front end is where people are attracted to your sales funnel. The back-end is the part we need to focus on.

 

The Back-End or Bottom of The Funnel

The bottom, or back end, of the funnel is where the major profit and sales take place. This area usually includes the most costly products. These products are generally relevant to the exact same market, but in different formats such as audio or video, live interaction, or private consultation.

The primary difference between the front-end and the back-end is regarding the type of client and the cost of the service or product that is being provided.

Although it is true that only 1-2 percent of the people who access the front end will be able to connect to your back-end system, this small percentage may not matter. It's okay, because this tiny segment will be investing more money.

It's clear that while front-end services or products are priced below $100, back end products and/or services are often priced in the 100s to 1000s. The back or bottom of the sales funnel is your main source of income for an Internet business. This is also the most predictable area of the sales process.

The sales funnel is as complex or simple as you would like to make it, so long as you have the right resources and creativity.

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